The Axis of Snowboarding has Arrived

Whistler legend and industry vet JF Pelchat is releasing a new binding brand at SIA with a revolutionary design that takes its cues from skateboard trucks. Pelchat has built a solid roster for Now, including partnering with another Canadian legend, Alex Warburton, to help with industrial design, Nidecker to handle the production side, and Chad Perrin to run sales; not to mention adding Devun Walsh and Jeremy Jones to its A Team and a team sponsorship with Yes Snowboards.

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  1. dont know why i … dont know why i wcahted this but its cool taught me somethin and it made me laugh.looked like you were having fun when you were falling over lol

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